China will account for 20% of global luxury sales by 2015
08/08/2011
According to US consultancy firm McKinsey, by 2015, China will account for around 20%, or $27 billion of global luxury sales.
Rapid retail expansion is a major factor for companies seizing the opportunity in China, but of equal importance is marketing, according to Nicole Chen, founder of NC Style, a consultancy that helps brands launch in China and counts Y-3 among its clients.
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