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Aston Martin says leather interior boosts value

03/06/2011

UK-based car manufacturer Aston Martin has created a city car based on Toyota Motor’s iQ subcompact to broaden its appeal and boost revenue.

The model, named the Cygnet, features a hand-stitched leather interior made from seven cow hides and an Aston Martin badge on the grille, which the company says will persuade customers to pay £30,995 ($50,500) for the car; more than double the price of Toyota’s iQ, which provides the engine, transmission and frame.

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