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Hermès implements croc leather strategy

09/06/2009

Paris-based leather specialist Hermès has been forced to breed its own crocodiles in order to keep up with demand for its bags.

The company’s CEO, Patrick Thomas, said at the Reuters Global Luxury Summit in Paris, which took place on June 8, that it is breeding crocodiles on farms in Australia. He claims customers sometimes have to wait several years to get their hands on the company’s bags that feature more exotic skins, some of which sell for more than EUR 35,000 ($48,410).

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