Maverick James, a new company selling women's fine leather apparel, has just launched its first ecommerce site. The company’s aim is to change people’s perceptions about leather apparel.

Company president, Dennis Ledbetter, said: "When I told people that we intended to make and sell leather apparel, they immediately assumed that we were going to sell leather motorcycle clothing. When I showed them our line of upscale women's leather dresses, skirts, pants and coats, they were simply amazed because it was nothing like what they had expected."

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