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Leather means leather in Brazil

Brazil’s main leather industry association CICB is launching a new public awareness campaign for the country’s ‘Leather Law’, or ‘Lei do Couro’.

This law has been on the statute books in Brazil since 1965 and forbids material or finished product manufacturers, brands and retailers from using the term ‘leather’ for any type of synthetic material: in Brazil, leather means leather.

Since 2013, CICB has organised regular campaigns around the country, raising awareness of the law among consumers and carrying out what it calls a blitz on companies that contravene it, usually by selling goods made from synthetic material but claiming they contain leather.

This new blitz will focus on wholesale traders in the Brás and Bom Retiro regions of São Paulo state and, later, in locations in Minas Gerais and Rio de Janeiro.

Since 2013, CICB representatives have visited more than 16,000 establishments during blitz exercises, creating interest in the law among businesses, media and the public. In addition, CICB has said it monitors online news and e-commerce websites and sends notifications if it spots a breach of the law.

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