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PrimeAsia cuts “core articles” lead-times in half

Tanning group PrimeAsia is responding to demands from its customers for shorter lead-times by cutting the amount of time it takes to deliver “relevant core articles” by half.

Calling the initiative its Quick to Market (QTM) platform, PrimeAsia has said it can have articles and colours that feature in its catalogue in its warehouse for shipping 15 days after order confirmation.

Minimum order quantity is just 25 square-feet and no advanced forecast is required. However, if customers want the leather they order to have embossing, perforations or other special treatment, it will take longer.

“PrimeAsia’s QTM platform represents a new way to develop and quickly deliver trend-relevant leathers without sacrificing quality,” the group said on announcing the initiative. Its QTM Athletic Collection 2016 is already available to its sports and outdoor footwear customers and a QTM Casual Collection will follow later this year.

The group has tanneries in China and Vietnam; its China facility won the Global Tannery of the Year Award in 2013, while its tannery in Vietnam won the regional award for Asia excluding China in 2010. It counts Nike, New Balance and Timberland among its biggest customers.

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