Prada implements AI to streamline production and procurement planning

09/04/2025
Enterprise AI software provider o9 has announced the successful implementation of its advanced production and procurement planning capabilities within Prada Group’s leather goods division.

The partnership aims to optimise planning across Prada Group’s complex, multi-tier global supply chain. The Italian luxury fashion house, whose portfolio includes Prada, Miu Miu, Church’s, Car Shoe, and Marchesi 1824, will use o9’s Digital Brain platform to improve production planning, gain visibility into factory and supplier capacity, and align raw material procurement with manufacturing needs.

The platform enables near real-time procurement decisions, custom production workflows, and root-cause analysis reporting to help anticipate and mitigate potential supply chain disruptions.

o9 Co-Founder and CEO, Chakri Gottemukkala, said the collaboration is designed to support smarter planning and decision-making while reducing capacity bottlenecks.