Cambridge Satchel sets eyes on Europe
Leathergoods brand Cambridge Satchel Company is currently undergoing a transformation following its acquisition by the French industrial group Chargeurs SA in 2022.
The company has said it aims to expand its retail presence throughout Europe, with store openings planned for Paris, Amsterdam and Berlin and plans to triple its revenue in the coming years. To achieve this, it is focusing on establishing itself in the affordable luxury market by blending traditional craftsmanship with modern design.
Strategic partnerships, such as those with Hello Kitty and Universal Studios, have increased the brand's international visibility. The Hello Kitty collection, in particular, has been very successful among American consumers, additionally, the Wicked collection, inspired by the film’s characters and featuring 23 unique bags and accessories, has gained global recognition.
Chargeurs, which supplies high-end materials to luxury brands, is improving manufacturing efficiency and quality to support this growth strategy having secured a €75 million loan to facilitate its strategic goals for the period from 2025 to 2030, despite experiencing a 6.9% revenue decrease in 2023.
