A ‘natural’ choice: Loewe x Studio Ghibli
LVMH-owned Spanish luxury house Loewe has partnered with Studio Ghibli, a renowned Japanese animation film studio, on a collection of leather bags, accessories and ready-to-wear apparel.
Specifically, the creative partnership is between Loewe and the Studio Ghibli 1988 filmic “masterpiece”, My Neighbour Totoro.
According to an LVMH press release, nature “and the importance of protecting it by living in harmony with the environment” is a central theme of the collaboration, with the conglomerate further stressing both the film and the brand’s “mutual connection” to the natural world.
“Iconic” characters and landscapes from the film thus animate several of Loewe’s signature bags (such as the Puzzle, Basket and Balloon), which have been handcrafted using leather marquetry and intarsia techniques.
Loewe creative director, Jonathan Anderson, commented: “The message is one of dreamy serenity and hands-on creativity - of being at one with nature and with one’s own inner child. This is especially important right now and, I think, always will be.”
Image: Loewe.
