Products will also be designed for circularity (recyclable), and be made using materials that would have otherwise gone to waste (plastic bottles, scrap leather, scrap wool).  

Timberland has invested in ‘regenerative agriculture’ research for more than a year. The company said: “Regenerative practices animals to roam and graze in their natural patterns, giving the land a chance to rest and heal.  And they ensure a variety of crops, replicating the diversity found in nature. These practices enable the land to pull carbon out of the atmosphere and efficiently store it in the ground, rebuilding the structure of the soil and leading to healthy, hydrated, fertile ground – and ultimately, net positive impacts for the land and the farmers.”

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