Dickies and Randa extend partnership
US-based firms Dickies and Randa are to extend their existing 25-year partnership. The two companies have signed a new agreement under which Randa will produce a range of leathergoods for Dickies including men’s belts, wallets and travel goods.
Dickies, which primarily produces workwear, has forged several key partnerships through which it makes good to complement its core business. Randa’s spring 2010 collection of Dickies-branded products focus on product innovation and functionality directly targeted at the workwear customer.
Michael Penn, vice president of licensing for Dickies, says: “Randa has worked with us for a number of years to add heritage and credibility to the Dickies brand, and we look forward to working with them for years to come.”
