Return to Fendi for Maria Grazia Chiuri

Luxury group LVMH has announced Maria Grazia Chiuri as the new chief creative officer of Fendi. Silvia Venturini Fendi will leave her design role at the brand and become Fendi’s honorary president.
Silvia Ventuini Fendi first took a creative role at the brand in 1992. She is a granddaughter of the brand’s founders and daughter of one of the famous Five Fendi Sisters, the second generation that led the Rome-based company until the end of the twentieth century, when LVMH acquired a controlling stake.
Maria Grazia Chiuri (pictured) said on taking up her new role that she was delighted to return. She said she had had the privilege of starting her career under the tutelage of the Five Sisters. She added: “Fendi has always been a producer of talent and a starting point for many creatives in the industry, thanks to the extraordinary ability of those five women to foster and nurture generations of vision and skill.”
Ms Chiuri joined Valentino in 1999 and ran its accessories collections until 2008, when she took on the wider role of creative director for the brand. Following this, in 2016, she became artistic director of women’s haute couture, ready-to-wear and accessories collections at Dior.